Business Services: 4 Reasons Why Your Business Needs a Proofreader

If your business goals include staying competitive in your market, improving your professional image, and opening your doors to more customers and a highly utilized staff, then you need a proofreader on your business services team.

Let’s face it-very few businesses can afford to pay a full-time editor/proofreader and keep them on staff. That’s understandable. But not having a proofreader on your business services team has time and again proven detrimental. Here’s why…

1. Grammar and proofreading errors are costly and embarrassing. Grammatical mistakes are the easiest to fix before they’re printed, and the hardest to undo once they are printed. The little ones may go by the wayside, but the big ones oftentimes go down in the annals of history, at times taking a company’s reputation with it.

2. When an error is made, customers tend to focus on the error instead of the message. The result-a vanished sales opportunity, wasted money, and the most damaging of all-loss of customer trust and loyalty. After all, if a company can’t be bothered to produce accurate print media, what else can’t they be bothered with?

3. Beyond the basic printed typo, there are a plethora of errors that have cost companies-even corporations-plenty of profits. This host of print media and web copy errors can make a company blush, such as the misuse of accept/except, mediate/meditate (quite opposite meanings), and of course the always embarrassing six/sex and public/pubic.

For example, what happened when Old Navy launched their 2011 collegiate line? They printed an entire t-shirt line with a punctuation error: “Lets Go!” instead of “Let’s Go!”-a missing apostrophe that ended in catastrophe. Not only was Old Navy forced to pull an entire line of produced clothing already on shelves and featured in their online store (equals loss of inventory and money), they also became the subject of a firestorm of traditional and social media fodder, possibly jeopardized their reputation as a with-it clothing line and risking losing a multitude of collegiate accounts.

Again in 2011, only days after Victoria’s Secret launched their women’s t-shirt line printing Michigan State t-shirts with their rival’s motto/fight song, Old Navy was at it again with another collegiate blunder-misprinting the founding year of three universities on still another line of t-shirts (something a quick phone call or Google search could have prevented).

And let’s not forget back in 1999, mail-order company, L.L. Bean, distributed their catalog with the wrong toll-free number (due to employee error), resulting in an untold amount of money paid to buy the phone number from the Virginia-based company which owned it.

4. Bottom line-every business leader who hopes to be successful in today’s market needs to hire a proofreader-not just for one project, but for every project. Finding a proofreading/editing company for your business services team that can offer personal service and work within your budget and time frame will help you soar ahead of your competition by leaps and bounds.

How to Promote Your Catering Business Services

The catering business, like any other is extremely competitive. To stand out from the crown and win new clients you need to be better than your competitors at promoting or marketing your catering business services. Here are a few tried and tested marketing tactics that you can consider to promote your catering business.

Advertising goes a long way towards spreading your message across the markets that you are targeting. Also consider dispatching press releases to local newspapers to grab attention. You can also tap into TV networks and radio shows when they, from time to time need people to interview for their food-related programs. Put time into understanding all the advertising options that are available, budget for some methods that you feel will work and then test methods against each other to find the winners that produce results to justify the expense.

Offering your customers extra services is always a welcome gesture as customers like to have a variety of choices. Up-selling is a common strategy for generating added revenue. Perk up your catering business by adding services such as flower arrangements or setting up fixtures for outdoor events. Try to up-sell clients on more expensive foods and beverages as well.

Ensure long-lasting relationships with customers by having unique products to sell. A competitive business such as the catering industry requires an innovative mind that can keep coming up with new ideas to impress customers while still offering quality and consistency. Sustaining their support through incentive programs like discounts and package deals are good tactics.

Having the largest range of unique products and services to offer can give you a competitive advantage when it comes to promoting your company.

Mingling with competition is always healthy! You may find that your products and services are not so similar after all and that you could benefit by referring each other to clients who are looking for specific services that one of you may provide better than the other.

Aside from having healthy competitor relations you should also develop a wider network of business associates. Introduce yourself to event-related companies like decorators, event coordinators and printers and cross promote each others services.

Study business models and other successful companies to find out how they promote their products or services. There is so much to learn from the great entrepreneurial spirit! Practice what they preach and see how you can extend their ideals towards your catering business.

Showing off your corporate social responsibility can also boost your catering business. Join charity cook-off events in the community to push for further free publicity for your company. Participating in worthwhile charitable programs could also create a positive attitude among your staff (as well as your clients) as they can see that you are running a business with care and gratitude.

Marketing and promotion tactics, no matter how unconventional they may seem, can propel your catering business to a more profitable level. Being marketing-savvy puts you one step closer to success in the catering business.